Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts. Topics covered included: - How social media influences buying behavior - Challenges for business owners related to content marketing and social media - How to do your homework and figure out what kind of social media will work for you - How to start with a competitive analysis - How to develop a content marketing plan and a social media marketing plan - Tricks for effective engagement across platforms - Tools you can use to help maximize your social reach - Mobile trends for restaurants and how to integrate mobile into your overall strategies - How to look at your overall goals, your strategy and measure ROI
